Saturday, February 20, 2010
Tuesday, February 09, 2010
Mixed Martial Arts: A Controversial New Breed of Sport
For the last seven years mixed martial arts has exploded in the United States and Canada. For people that are still unfamiliar with the term mixed martial arts or (MMA), this would be the sport featured in such venues as the Ultimate Fighting Championship (UFC) and Pride Fighting Championship. MMA is the essence of many various martial arts. These forms of martial arts come from all over the globe. A majority of these forms of fighting were closely guarded secrets and kept hidden from the rest of the world. In a MMA fight viewers will see the athletes practice Muay Thai from Thailand, Brazilian Ju-Jitsu from Brazil, Judo from Japan, Wrestling from America, and many other martial arts. Now, what MMA does is take out unneeded movements and focuses on technique, to make a much more effective way of disabling the fighter’s opponent. Mixed martial arts are important because it introduces people to different cultures. MMA reveals a raw but simple truth that one way does not work.
Most peoples view on the sport is a negative one. Another common belief is MMA fights have no rules. These attacks are contradicted by the truth that the fights have numerous rules. MMA fights have rules to protect the fighters. To enforce those rules is a trained MMA referee, the referee is in the ring or cage in every MMA fight. Mixed Martial Artist must wear four ounce gloves during the entire fight. No fighter may bite, eye gouge, hit the goring, pull hair or bend small joints such as finger and toes according to the rules. These rules are constant in every venue of MMA. Some rules do change for example in the Pride Fighting Championship no fighter can elbow another fighter at anytime this is not the case in the UFC. To win an MMA bout the fighter can knock their opponent out, submit their opponent or win by judge’s decision. Judges decision is based on a ten or less scoring system, like boxing. The winner having nine or more points, the loser nine or less.
Most MMA fighters are highly educated or had a respectable career before Mixed Martial Arts. Take, now light heavyweight contender, Rich “Ace” Franklin he was a high school mathematics teacher at Oak Hills High School in Cincinnati. Franklin has a Masters Degree in Education and a Bachelors Degree in Mathematics from the University of Cincinnati. He was the Middleweight Champion for UFC until a recent loose to Anderson Silva. This is not an uncommon situation for the majority fighters involved in MMA. These men have come from all walks of life for example Mirko “Cro Cop” Filipovic this man was working as a commando in the Croatian police anti-terrorism unit until he became a professional mixed martial artist. A MMA fighter is not only highly educated and trained, but also very respectful. In most bouts before the action begins the fighters usually touch gloves and bows. Another common happening is at the end of the fight the mixed martial artists will huge and complement each other no matter what the outcome.
Brutal has been another word to described Mixed Martial Artist. This is a full contact sport but the rules and a highly trained referee insure no fighter is seriously injured. In the history of MMA in America there has only been one serious injury and no deaths in a sanctioned event. Where as boxing and football has a death and serious injury toll every year. The mixed martial artist trains diligently to not only cause damage to the opponent but to avoid damage.
The UFC has been very successful in America even surviving constant criticism. The MMA is the fastest growing sports today and one of the most enjoying to watch. Constantly out shining the National Football League (NFL), National Hockey League (NHL), and Major League Baseball (MLB) in cable ratings.
The future for mixed martial arts looks very bright. Most fans claim MMA is extremely dynamic and electrifying. MMA according to Dana White president of the UFC states "This thing is only getting bigger," he goes on to state "We're going to be around for a long time." Most people that are still unsure should open up their minds and watch a MMA fight or watch all the fights on my blog!!!
Most peoples view on the sport is a negative one. Another common belief is MMA fights have no rules. These attacks are contradicted by the truth that the fights have numerous rules. MMA fights have rules to protect the fighters. To enforce those rules is a trained MMA referee, the referee is in the ring or cage in every MMA fight. Mixed Martial Artist must wear four ounce gloves during the entire fight. No fighter may bite, eye gouge, hit the goring, pull hair or bend small joints such as finger and toes according to the rules. These rules are constant in every venue of MMA. Some rules do change for example in the Pride Fighting Championship no fighter can elbow another fighter at anytime this is not the case in the UFC. To win an MMA bout the fighter can knock their opponent out, submit their opponent or win by judge’s decision. Judges decision is based on a ten or less scoring system, like boxing. The winner having nine or more points, the loser nine or less.
Most MMA fighters are highly educated or had a respectable career before Mixed Martial Arts. Take, now light heavyweight contender, Rich “Ace” Franklin he was a high school mathematics teacher at Oak Hills High School in Cincinnati. Franklin has a Masters Degree in Education and a Bachelors Degree in Mathematics from the University of Cincinnati. He was the Middleweight Champion for UFC until a recent loose to Anderson Silva. This is not an uncommon situation for the majority fighters involved in MMA. These men have come from all walks of life for example Mirko “Cro Cop” Filipovic this man was working as a commando in the Croatian police anti-terrorism unit until he became a professional mixed martial artist. A MMA fighter is not only highly educated and trained, but also very respectful. In most bouts before the action begins the fighters usually touch gloves and bows. Another common happening is at the end of the fight the mixed martial artists will huge and complement each other no matter what the outcome.
Brutal has been another word to described Mixed Martial Artist. This is a full contact sport but the rules and a highly trained referee insure no fighter is seriously injured. In the history of MMA in America there has only been one serious injury and no deaths in a sanctioned event. Where as boxing and football has a death and serious injury toll every year. The mixed martial artist trains diligently to not only cause damage to the opponent but to avoid damage.
The UFC has been very successful in America even surviving constant criticism. The MMA is the fastest growing sports today and one of the most enjoying to watch. Constantly out shining the National Football League (NFL), National Hockey League (NHL), and Major League Baseball (MLB) in cable ratings.
The future for mixed martial arts looks very bright. Most fans claim MMA is extremely dynamic and electrifying. MMA according to Dana White president of the UFC states "This thing is only getting bigger," he goes on to state "We're going to be around for a long time." Most people that are still unsure should open up their minds and watch a MMA fight or watch all the fights on my blog!!!
Sunday, February 07, 2010
Using The 4 Ps To Market Violence
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services.
The Ultimate Fighting Championship, is the world’s leading mixed martial arts sports association. The UFC is comprised of a competitive array of mixed martial arts events, televised on pay per view and selected cable providers both domestically and internationally. The UFC is committed to providing high quality live events, and television productions to entertain and engage viewers in one of the fastest growing sports in the world. Response to the UFC brand of mixed martial arts has been overwhelming, with an increasingly growing fan base that grows exponentially ever year. Like other forms of sports entertainment, including football, baseball, and boxing, the UFC has acquired a strong foothold to compete as a legitimate leisure viewing product.
Once the product is in place, a price can be settled upon for use of the goods or services. The price of course is the amount a customer will pay for use of the product. The price point is determined with a number of different factors, including market share, opposing competition, cost to produce the product, product advertising, and what a customer will sense as the product value. While touching on this key marketing mix point, the price doesn’t necessarily need to be of monetary value, it can also be an exchange for product or services; time, energy, etc. When speaking about the UFC, the main revenue is generated by the live gate acquired at an event, and the coinciding pay per view of the said event. Tickets are normally priced competitively to that of boxing matches, and the pay per view prices have increased with the sports popularity, and shift in technology now that events are broadcast in high definition.
Next Promotion can be viewed as all communication that a business will use in their given marketplace. The UFC has become ubiquitous, appearing in all forms of advertising, including television, radio, print ads, the internet, and a very strong word of mouth. This is quite an accomplishment when you trace back to the start of the sport. The new management that purchased the UFC on February 23 2001, have been constantly trying to distinguish itself from the controversial stigma of just presenting a no holds barred spectacle. Ad campaigns now concentrate on the skill and athleticism of the combatants, as opposed to a mentality of two men enter, and one man leaves. The UFC owners were smart enough to set up rules and regulations, which included weight classes for fighters, and a series of fouls to protect fighter safety.
Lastly placement, or distribution of the product, refers to how the product makes its way to the customer.The UFC has taken full advantage of its global popularity, and expanded its horizons to include events in the United Kingdom and Canada. UFC fights can now be viewed on cable television, the internet, and purchased at local retailers on DVD.
The Ultimate Fighting Championship, is the world’s leading mixed martial arts sports association. The UFC is comprised of a competitive array of mixed martial arts events, televised on pay per view and selected cable providers both domestically and internationally. The UFC is committed to providing high quality live events, and television productions to entertain and engage viewers in one of the fastest growing sports in the world. Response to the UFC brand of mixed martial arts has been overwhelming, with an increasingly growing fan base that grows exponentially ever year. Like other forms of sports entertainment, including football, baseball, and boxing, the UFC has acquired a strong foothold to compete as a legitimate leisure viewing product.
Once the product is in place, a price can be settled upon for use of the goods or services. The price of course is the amount a customer will pay for use of the product. The price point is determined with a number of different factors, including market share, opposing competition, cost to produce the product, product advertising, and what a customer will sense as the product value. While touching on this key marketing mix point, the price doesn’t necessarily need to be of monetary value, it can also be an exchange for product or services; time, energy, etc. When speaking about the UFC, the main revenue is generated by the live gate acquired at an event, and the coinciding pay per view of the said event. Tickets are normally priced competitively to that of boxing matches, and the pay per view prices have increased with the sports popularity, and shift in technology now that events are broadcast in high definition.
Next Promotion can be viewed as all communication that a business will use in their given marketplace. The UFC has become ubiquitous, appearing in all forms of advertising, including television, radio, print ads, the internet, and a very strong word of mouth. This is quite an accomplishment when you trace back to the start of the sport. The new management that purchased the UFC on February 23 2001, have been constantly trying to distinguish itself from the controversial stigma of just presenting a no holds barred spectacle. Ad campaigns now concentrate on the skill and athleticism of the combatants, as opposed to a mentality of two men enter, and one man leaves. The UFC owners were smart enough to set up rules and regulations, which included weight classes for fighters, and a series of fouls to protect fighter safety.
Lastly placement, or distribution of the product, refers to how the product makes its way to the customer.The UFC has taken full advantage of its global popularity, and expanded its horizons to include events in the United Kingdom and Canada. UFC fights can now be viewed on cable television, the internet, and purchased at local retailers on DVD.
Tuesday, February 02, 2010
Monday, February 01, 2010
Friday, January 29, 2010
Tuesday, January 26, 2010
Biography of the UFC
“Ladies and gentlemen boys and girls.” The idea of UFC started in 1991, and the first fight was in 1993.The first UFC fight was on November 12th 1993, 90 000 people paid to watch this. When UFC 3 same along some of the fighters believed that technique and skill could overcome size, with no weight classes. They proved this when Keith hackney, with a 416lb and 22 cm height disadvantage defeated Emmanuel Yarborough in only 2 min due to a knockout. Today there is 5 different weight classes ,lightweight which is between 146 to 155 pounds, welterweight which is between 156 to 170 pounds, middleweight which is between 171 to 185 pounds, light heavyweight which is between 186 to 205 pounds, and heavyweight which is between 206 to 265 pounds. All rounds are fought in a caged octagon, with three 5 minute rounds, and title fights are five 5 minute rounds. The fight can only end with one of tow scenarios. 1. by tap out, when the opponent is in enough pain to give up. Or with a knockout, when one of the fighters is unconscious or the ref, or doctor stops the fight. If all the rounds end without tap out or knockout, it goes to a judge’s decision and they decide the winner or a split draw.
Some key people to note in the UFC and who make the UFC what it is are founders Art Davie, Rorion Gracie, and Robert Meywitz also Lorenzo Fertitta chairman/CEO, Dana White President, and also the Zuffa Company which owns the UFC. Some key fighters to note that have made the UFC popular and also have all been inducted into the UFC hall of fame are Royce Gracie, Ken Shamrock, Dan Severn, Randy Couture, Mark Coleman, Chuck Liddell, and Charles “Mask” Lewis, Jr.
UFC started to grow slowly because of management problems in 2001, when the company was sold. In 2002, UFC grew to over 33 countries worldwide, 280 000 paid viewers, then in 2006 another growth, around 500 000 people started watching, and today just below 6 million people pay to watch UFC, and growing. So UFC has been very successful in the past 3 years, and is the most watched fighting program in the world!
Some key people to note in the UFC and who make the UFC what it is are founders Art Davie, Rorion Gracie, and Robert Meywitz also Lorenzo Fertitta chairman/CEO, Dana White President, and also the Zuffa Company which owns the UFC. Some key fighters to note that have made the UFC popular and also have all been inducted into the UFC hall of fame are Royce Gracie, Ken Shamrock, Dan Severn, Randy Couture, Mark Coleman, Chuck Liddell, and Charles “Mask” Lewis, Jr.
UFC started to grow slowly because of management problems in 2001, when the company was sold. In 2002, UFC grew to over 33 countries worldwide, 280 000 paid viewers, then in 2006 another growth, around 500 000 people started watching, and today just below 6 million people pay to watch UFC, and growing. So UFC has been very successful in the past 3 years, and is the most watched fighting program in the world!
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